in reply to The top three priorities of my open tasks are (in descending order of likelihood to be worked on) ...

Urgent, important, favour - but favour comes first. Gives me rope to do urgent, then important. But! "important" could be omitted:

Lo urgente no deja tiempo para lo importante. (Mafalda)

perl -le'print map{pack c,($-++?1:13)+ord}split//,ESEL'