Beefy Boxes and Bandwidth Generously Provided by pair Networks
Welcome to the Monastery
 
PerlMonks  

Re^2: Create email tracking image

by Bod (Parson)
on Mar 21, 2023 at 22:34 UTC ( [id://11151110]=note: print w/replies, xml ) Need Help??


in reply to Re: Create email tracking image
in thread Create email tracking image

Don't. A sane mail client won't load remote images, so tracking won't work

There is the difference between a programmer and a marketer!

We get between 30% and 50% reported open rate from most emails on their first send1. So, at least 30% of our email lists have images turned on. Whilst it may seem an increase in privacy to block remote images, it actually means that the end user receives far less relevant content. A typical email campaign of ours splits the audience into four groups.

  1. Those who have not opened the email
  2. Those who have opened it but not acted on it
  3. Those who have partially acted (perhaps started watching a video)
  4. Those fully engaged (e.g. watch all the video)
Each group will get different content and maybe that will be tailored depending on what they have engaged with in the past.

Our email campaigns are quite sophisticated with some campaigns having over 100 different emails and variations for different people at different times. Most of the content is educational material designed to help our prospects, build our credibility and remind them that we exist. This level of sophistication and relevance would be limited without tracking images enabled as we would be relying solely on clicks and other triggers.

1 Typically the first email in a campaign will be resent up to 5 times with a different subject to people who have not yet opened it

2. Don't generate the same constant image over and over again.

Yeah - that was exactly the point of the question...

And there is more: You can omit binmode on Unix, as Unix is 8-bit-clean.

Thank you kindly

That is exactly the kind of solution I was looking for and having a mental block over!

Replies are listed 'Best First'.
Re^3: Create email tracking image
by bliako (Monsignor) on Mar 22, 2023 at 13:32 UTC

    If I was the target I would prefer a newsletter to contain weblinks for further reading after an initial title/introduction in the email body. This way you would be getting multi-dimensional data on each genuinely interested user. Weather they opened it or not it does not matter. Have they expressed interest in visiting the stories/products? That's what matters.Then keep changing the stories to see if you get any heartbeat. Deleting the newsletter unread, straight from the queue perhaps it's because they have the impression it is of no interest whatsoever. In which case I find it easier to unsubscribe and get rid with this hassle. Why would I delete email unread?: Tacky titles, past experience as being useless or with aggressive marketing, marketing lingo, excessive company logos, headers, tons of legal footer, idiots.

Log In?
Username:
Password:

What's my password?
Create A New User
Domain Nodelet?
Node Status?
node history
Node Type: note [id://11151110]
help
Chatterbox?
and the web crawler heard nothing...

How do I use this?Last hourOther CB clients
Other Users?
Others rifling through the Monastery: (6)
As of 2024-03-28 14:08 GMT
Sections?
Information?
Find Nodes?
Leftovers?
    Voting Booth?

    No recent polls found