I'm guessing you're referring to the name "Scrum"? Well, it was actually named by a couple of Japanese guys who clearly didn't understand Rugby, because their analogy doesn't make any sense. But at any rate, it's just a name, and the methodology *is* based on engineering (specifically, lean manufacturing).
I suppose they fancied themselves as marketing gurus. The fact that they originally named the Scrum Master role "Hooker" (a position in Rugby) proves they certainly weren't.
Anyway, I'd strongly recommend you go past the name and at least *look* at Scrum (or other Agile methodolgies). Even if you don't want to use it, you may find parts of it interesting and valuable.
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