You forgot step 3a "Get Wired to write an article declaring you The Hottest Hacker on Earth."

But in all seriousness, you are absolutely right the only way to increase the hype is to actually start generating that hype and start shoving it down the series of tubes.

I must be getting old. I remember when the out-of-touch pointy haired bosses whose uninformed statements we mocked had TWO points in their hair, not just one in the middle.

Touché chromatic un point as we say in Eurovision speak!