This should be equivalent to double quotes. What do you get from a print $data; after your statement above?
If you get exactly the query (SELECT id, name, location FROM book WHERE 1 ORDER BY id DESC) and it doesn't work as expected, perhaps you should post more of the surrounding code...
Are you posting in the right place? Check out Where do I post X? to know for sure.
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Want more info? How to link or
or How to display code and escape characters
are good places to start.