$term1 = 'Tesla S|Tesla model V|Tesla model|TESLA';
$term2 = 'Ford RAM truck|2020 Ford Mustand|Ford ranger|Ranger|ford|2020 Ford F-250|2020 Ford F250|Ford F 250';
term1 =~ s/\-/ /g;
term2 =~ s/\-/ /g;
$input = '... 2020 Ford F 250 is great but I prefer Tesla Model-V ...';
$input =~ s/\-/ /g;

$input =~ s/($term1)/\<1\>\<$1\>/ig;
$input =~ s/($term2)/\<2\>\<$1\>/ig;
.
.