sub by_val { return -($seen{$a} <=> $seen{$b}); }

for (split("\n", $content))
{
$good = ( split(/logo_/, $_) ) [ 1 ];
$good1 = ( split (/_20x/, $good) ) [ 0 ] if $good;
$seen{$good1}++ if $good1;
}

print "$_ $seen{$_}" for sort by_val keys %seen;