export blblbb=R${oudfd}74ESE

##</code><code>##

export blblbb=erese

##</code><code>##

if /^blblbb=(\w+)/ then I will get the whole thing erese which is good 

##</code><code>##

R${oudfd}74ESE 
if I do this 
if /^blblbb=(\w+)/ then I will only get R