##
$orgtext = /[Ww]hey/; # this one right here
$newtext = Popcorn;
####
$orgtext = ( $_ =~ /[Ww]hey/ );
####
$orgtext = qr/[Wwhey]/;
####
$orgtext = /##
$orgtext = qr//sg; # s is needed so that "." matches newline
## ##
$intext =~ s/$orgtext/$newtext/ms;
# the ms is for coping correctly with newlines (that can easily appear in a binary).
...
# replaces ALL occurrences of orgtext with newtext and places the number of occurences in $count