my $line = 'One animal="ap3!" and another one fish="s4lm%%on"
can all be eaten. (So can the bird="sparr0w!$$")';
####
$something{animal} => ap3!
$something{fish} => s4lm%%on
$something{bird} => sparr0w!$$
####
while($line =~ s/([\w\d\_]+)="(.+)"//) {
$something{$1} = $2;
}