start file.jpg         # Works

start "file.jpg"       # Doesn't work. Same as following
start "file.jpg" cmd   # Launches cmd in new Window titled file.jpg

start "" "file"        # Works

##</code><code>##

my $qfn = 'C:\img\del me\three (3\00000253.jpg';
system(qq{start "" "$qfn"});