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my $bgcolor = "#d7d7d7";
for(@{$item_ref}) {
...
      };
}

    <table border="1" cellpadding="2" cellspacing="0">
<!-- snip -->
...
      </tr>
  </tmpl_loop>
    </table>

<tr bgcolor="<tmpl_if switch_colour>#d7d7d7<tmpl_else>#f7f7f7</tmpl_if
+>">
or
<tr id="<tmpl_if switch_colour>every<tmpl_else>other</tmpl_if>">