But imagine having a split personality disorder

Some days, I really do not have to imagine very hard 😜

One day you might realize that web-design is not your forte and you want to hire someone creative who is good with colors, fonts, user experience, pink unicorns and so on.

I already realise that!!!
I have a graphic designer on the team who selects colour palettes, fonts and general design guides.

I am also very seriously considering employing a junior developer to do all the web design work...it is unlikely to be this year but it is part of the decision to start to refactor the Perl code to split logic from display using Template. It will make life easier either way and will make it possible to have someone else take over much of the front end implementation.

If you leave web-design to programmers you'll end up in sites like this one

You already know I agree with you there...
So that is why I am trying to do something about itbefore it is too late.