Build a parser. Marpa::R2 can help you with it:

#!/usr/bin/perl
use warnings;
use strict;

use Marpa::R2;
use Data::Dumper;

my $input = q(name1=value1 name2=' value2=0' name3=value3);

my $dsl = << '__DSL__';

lexeme default = latm => 1
:default ::=                   action => first

List   ::= Pair                action => single
         | Pair white List     action => store
Pair   ::= Key '=' Value       action => pair
Key    ::= noneq
Value  ::= word | Quoted
Quoted ::= quote string quote  action => second

noneq  ~ [^=]+
word   ~ [^\s]+
string ~ [^']+
white  ~ [\s]+
quote  ~ [']

__DSL__

sub first  { $_[1] }
sub second { $_[2] }
sub single { [ $_[1] ] }
sub pair   { +{ $_[1] => $_[3] } }
sub store  { [ $_[1], @{ $_[3] } ] }


my $grammar = 'Marpa::R2::Scanless::G'->new( { source => \$dsl } );
my $value_ref = $grammar->parse( \$input, 'main' );
print Dumper $value_ref;
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Output:

$VAR1 = \[
            {
              'name1' => 'value1'
            },
            {
              'name2' => ' value2=0'
            },
            {
              'name3' => 'value3'
            }
          ];
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