Good advice. Some more options:

A here document:

print <<'END_HTML';
 email is officer@dibble.com
 this is still html <p> <blink>foo</blink>
END_HTML
[download]

Or quoting like this:

print q{
 email is officer@dibble.com
 this is still html <p> <blink>foo</blink>
};
[download]

Both of these options will prevent you from being caught out by awkward apostrophes (e.g. you would get in trouble with print 'my brother's email is a@b').

NB.
For the here document: if you want interpolation do print <<"END_HTML";. You can use whatever text you like instead of END_HTML.
For the q{} quoting: if you want interpolation, use qq{}. You can use whatever sort of brackets you like, e.g. q().

hth, andy.