There's definitely a right and a wrong way to make programming accessible to a wider audience. Look at the homepage for LOVE, a Lua game programming library. Whales, hearts, nice colors, but it doesn't go so far as to gender itself, as Perl 6 does ("plucky littel sister of Perl 5").

I'm reminded of a joke, "Mr." Coffee? Gendered appliances are why more young women don't dream of becoming coffee machines themselves.