Programming has a lot to do with people management. You need to be able organize and direct them and provide them with the equipment and training they need to perform their jobs. It's certainly not as hard as convincing people to risk their lives in combat and getting them to follow orders, but without proper management and discipline, you will be hardpressed to accomplish anything. This is true even in small shops and even true of a single programmer. The difference is it's easier for programmers to be like generals and direct themselves.