How about:

    my $hashref = { 'example' => <<TEXT };
    "I'm right."
    "No, I'm right." "You're missing the
    point." "No, you're missing the point."
    TEXT
[download]

If you don't like here-docs, you could use one of the quote-like operators (see perlop):

    my $hashref = { 'example' => qq(
        "I'm right."
        "No, I'm right." "You're missing the
        point." "No, you're missing the point.") };
[download]