There's some pretty good marketing material at this site. For example, Our Story shares their reason for choosing the name PERL:

We wanted the name to reflect who we are and what we strive to be: Compact, Precious, Elegant. It's so simple it seems inevitable. Like shucking for pearls there's nothing easy about finding a Pearl, but for those who do, it's a special reward in itself.

Followed by six reasons you should choose PERL:

• Beautiful
• Simple
• Intelligent
• Delicious
• Different
• Easy

The only nitpick I have is the case they chose for the name PERL. Apart from that ... looks good and keep up the good work! :)