The names and addresses that were used look more like real names than names like "John Smith", "Joe Sixpack", or "John Q Public". When you've seen enough code and both real and 'munged' data, you can easily tell the difference.

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Dr. Michael K. Neylon - mneylon-pm@masemware.com || "You've left the lens cap of your mind on again, Pinky" - The Brain
"I can see my house from here!"
It's not what you know, but knowing how to find it if you don't know that's important