i've recently started assigning blocks of text/html to variables like so:

my $chunk = qq{
<b>Blah!</b><br><br>
<i>Blah?</i>
<u>Blah...</u>
};
[download]

then i just print it.. the reason i started doing this as opposed to using heredocs is the pretty formatting; i strip out the tabs used to indent with a regex before printing.

as a side note, this seems to render pages MUCH faster than using heredocs. :)