Interesting idea about the frustration with US centric results, but not an impressive execution. I would think that they would at least spider through their own pages. One of my sites got listed in an article of their's in 2000. They might at least have saved a little face and ala Yahoo had a result fallback to Google if their results turned up nothing.

I'm wondering how you would create a decent UK centric search engine. Look for British idioms... European domains... Upcasting results with Commonwealth keywords (Cricket, Yorkshire, Euro), downcasting results with US style idioms (WWF, NFL, CIA), emphasising non US media outlets including countries such as India, Australia, and Pakistan. Tough one to pull off.

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