This, of course, just repeats the same pair of variables four times in the row, instead of getting the first four sets.

That's because you only have two variables, NAME and PHONE (it's like writing print "$name $phone"; 5 times, $name and $phone are still $name and $phone). I suggest you checkout the tutorial in Tutorials and/or the one on the official website, which is at http://html-template.sourceforge.net/.