Simplest question to ask your boss - "What business are we in?"

If you are in the software business and are ready to duplicate the efforts of thousands of other companies in order to produce something better than they have, fine.   Money spent and time used _may_ equal profit later.

If you are not in the software business, however, why is your boss advocating the expense of producing something that already exists, is of better quality, and which is not _central_ to your business?