Absolutely.

Over the years I have done a lot of work where embedded processors are used. In 'BIG' processor projects you will see some C being used, but in a lot of the work it is all in assembler. However as time and technology advances, and fewer people understand how to write in assembler, the balance is moving towards bigger processors and C. In a lot of embedded work a $1.50 CPU is okay, but a $4 part blows the budget entirely!

jdtoronto