I actually thought of using the code that you suggested:

format Ident =
I have an @ here.
         "@"
.
[download]

But then I decided to just print the URLS in a format field anyways (even though a format is not needed as the urls will be within td tags) I was just interested that when invoking a format there seems to be no way of escaping the @ or ^ symbols apart from using a format. Of course what I wrote is not really the purpose of using a format.. but oh well..