I'm guessing that your xls spreadsheet file contains some Unicode characters to convey the bulletpoints. You might want to check out this script I posted here a while back: xls2tsv.

It turns out that Unicode characters in Excel spreadsheets are encoded using UTF-16BE (who knows why…), so once you decode them into utf8, it should look as expected.

In reply to Re: Bulletpoints in spreadsheet being converted to double quotes by graff
in thread Bulletpoints in spreadsheet being converted to double quotes by viffer

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