have the intended recipients of the email explicitly asked for this embedded video

The recipients have agreed to receive emails - not specifically ones with a linked image

We already send this kind of email but "manually" create the GIF using an online tool. The reception is pretty good. Such emails have a much higher response rate than usual and an almost zero unsubscribe rate.

Several companies - notably BombBomb and Loom - make products specifically to do this. Both are very good but we don't want to pay the price they charge for the volume of video emails we send.

In reply to Re^4: MP4 to GIF by Bod
in thread MP4 to GIF by Bod

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