Don't. A sane mail client won't load remote images, so tracking won't work

There is the difference between a programmer and a marketer!

We get between 30% and 50% reported open rate from most emails on their first send1. So, at least 30% of our email lists have images turned on. Whilst it may seem an increase in privacy to block remote images, it actually means that the end user receives far less relevant content. A typical email campaign of ours splits the audience into four groups.

  1. Those who have not opened the email
  2. Those who have opened it but not acted on it
  3. Those who have partially acted (perhaps started watching a video)
  4. Those fully engaged (e.g. watch all the video)
Each group will get different content and maybe that will be tailored depending on what they have engaged with in the past.

Our email campaigns are quite sophisticated with some campaigns having over 100 different emails and variations for different people at different times. Most of the content is educational material designed to help our prospects, build our credibility and remind them that we exist. This level of sophistication and relevance would be limited without tracking images enabled as we would be relying solely on clicks and other triggers.

1 Typically the first email in a campaign will be resent up to 5 times with a different subject to people who have not yet opened it

2. Don't generate the same constant image over and over again.

Yeah - that was exactly the point of the question...

And there is more: You can omit binmode on Unix, as Unix is 8-bit-clean.

Thank you kindly

That is exactly the kind of solution I was looking for and having a mental block over!

In reply to Re^2: Create email tracking image by Bod
in thread Create email tracking image by Bod

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