Yes, the American space program was a lot about marketing, like many things.
So media coverage was crucial.
I've seen a documentary once, stating that without the Disney show with Wernher¹ they wouldn't have had the public backing to begin with a space program. Show was always involved...
It's insane how much money was spend.
OTOH death by intercontinental weapons matter too. The military aspects were also relevant... ;)
¹) "The show also contributed, greatly, to public knowledge and interest in the possibility of human-space flight and in some ways led directly to public demand for a three-stage rocket (as was described by Wernher von Braun in "Man in Space") that would eventually be developed into the Saturn V Rocket of the Apollo Program."
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