It is arrived the time to make English a better language? In Castellano there is a precious concept: vergüenza ajena
Deutsch altready upgraded with the fremdschämen neologism.
I dont think 'embarassing himself' it's enough: can other's shamefulness rend better the concept?
L*
There are no rules, there are no thumbs..
Reinvent the wheel, then learn The Wheel; may be one day you reinvent one of THE WHEELS.