I'm going for the cash, although weight loss is top of the list as well. I'm gonna need the increased cashflow to pay for a new car and rent on an apartment so I have a place to stash my possessions and run my business without having to fight over phone and Internet usage.
Update 2/1/02: My weight loss has been almost 20 pounds since November. I've been able to hold my current weight for two weeks, and I'm planning on losing 20 pounds more.
Update 7/11/02: Been at 180 now for two weeks. I can enjoy free Slurpees from 7-11 today without fear of gaining any pounds back.