Issues of branding and so on are more complex than we techies seem to often think.

If you really want to learn more about how they work, I have heard Information Rules by Shapiro and Varian (both well-known and respected economists) be highly recommended by people who should know. I haven't read it myself, but it is on my list of books that I really should get around to one of these days. (Particularly since I got a copy for my brother and he liked it...)

In reply to Re (tilly) 4: The Decline of Perl - My Opinion by tilly
in thread The Decline of Perl - My Opinion by trs80

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