I've written a simple cgi script that generates the company phone list from a sql backend. I'm looking for some advice on simplifing this branch structure. There is a strong pattern here and I can think of a few simple ways to reduce the code but I wanted to see what other people would do to make this more managable. 
if ($type eq 'f') {     
        if ($ref->{'pic'}) {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},[$q->a({href=>"$
+ref->{'pic'}"},$ref->{'name'}),$ref->{'phone'},$ref->{'fax'},$ref->{'
+loc'},
                        $q->a({href=>"mailto:$ref->{'email'}"},$ref->{
+'email'}) ])
                ]);
        } else {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},["<LI>".$ref->{'
+name'},$ref->{'phone'},$ref->{'fax'},$ref->{'loc'},
                        $q->a({href=>"mailto:$ref->{'email'}"},$ref->{
+'email'}) ])
                ]);
        }
} elsif ($type eq 'c') {                
        if ($ref->{'pic'}) {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},[$q->a({href=>"$
+ref->{'pic'}"},$ref->{'name'}),$ref->{'phone'},$ref->{'fax'},$ref->{'
+loc'},
                        $ref->{'con'}])
                ]);
        } else {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},["<LI>".$ref->{'
+name'},$ref->{'phone'},$ref->{'fax'},$ref->{'loc'},
                        $ref->{'con'}])
                ]);
        }
} else {
        if ($ref->{'pic'}) {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},["<IMG SRC=\"/im
+ages/thumb_$ref->{'pic'}\">&nbsp &nbsp".$q->a({href=>"/images/$ref->{
+'pic'}"},$ref->{'name'}),$ref->{'phone'},$ref->{'cell'},$ref->{'loc'}
+,
                        $q->a({href=>"mailto:$ref->{'email'}"},$ref->{
+'email'}) ])
                ]);
        } else {
                print $q->Tr([
                        $q->td({-bgcolor=>$cellcolor},['<LI>&nbsp &nbs
+p '.$ref->{'name'},$ref->{'phone'},$ref->{'cell'},$ref->{'loc'},
                        $q->a({href=>"mailto:$ref->{'email'}"},$ref->{
+'email'}) ])
                ]);
        }
}

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In reply to Simplifying repetitive flow structures by Dogma

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