Why? There are many reasons, most of which relate to the usefulness of the posting. If, in my opinion, the usefulness of the post edges below zero, then we're into -- territory and the votes will be cast accordingly. Here's some things that degrade the value of a posting, at least in my opinion:
Nodes that are exceptionally worthless attract -- because it is our only practical way of protesting. It's harsh discipline sometimes, especially for some users who just don't get it (no names specified in the interests of being civil), but there aren't many alternatives.