Instead of inventing Yet Another Templating Solution, you might also consider
Template Toolkit. Here's something I whipped up in 5 minutes from your source. Note the alternative provided for sender email:
#!/usr/bin/perl -w
use strict;
$|++;
use Template;
my $result = Template->new
(
START_TAG => '<', END_TAG => '>',
)->process(\*DATA,
{
recp_name => 'Recipient name',
send_name => 'Sender name',
## send_email => 'sender@example.com',
site_url => 'http://example.com/some/place',
}) || die Template->error;
__END__
Hey <recp_name>,
I was surfing the web and I stopped by a pretty cool site that I think
+ you
might be interested in. It is filled with cool information, good link
+s, funny
pics, and more, so be sure to check it out!
Here is the address of the site: <site_url>.
<send_name>
<IF send_email; send_email; ELSE; "[no email specified]"; END>
-- Randal L. Schwartz, Perl hacker
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