My idea for marketing web apps in general is to cater to a niche market so there is unlikely to be any competition for it. To write a discussion board program would be suicidal because they are a dime a dozen.

I've got a background in another field and have some ideas about using that special knowledge I have to help me put useful features into the software. I doubt that a web-based application in this field exists (at least I didn't find it on the web a couple of years ago when I last looked). I think if it was marketed well, it could definitely sell for a handsome profit. The target audience is underserved but still has plenty of money to throw around. But I'd be more interested in doing it for the challenge than the money.

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