Unless US Trademark law is totally different from European trademark law, you trademark a word for a particular market. E.g. you use the trademark "Mercury" for outboard motors; others may use "Mercury" for something entirely unrelated.

Of course, if you are a "deep pocket" company, you register all your trademarks for lots of things so you corner not only the market, but half of the economy!

Another thing you should think of: check if the word you choose has some meaning in another language. It might be perfect in English, but people in Mongolia might laugh their socks off (or worse get really offended)!

CountZero

"If you have four groups working on a compiler, you'll get a 4-pass compiler." - Conway's Law

In reply to Re: Re: Best Name for Milkbone by CountZero
in thread (OT) Best Name for Milkbone by batkins

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