I guess if your customers are not tech savvy they should be using hosted services. Hosted services are generally offered with bundled software installed, usually including (amongst many others) mySQL and Perl (even mod_perl for a price). Just distribute your packages/cgi-scripts bundled up as a PAR and include a database table install script. Easy.
Oh, and you'll need some way of adding your PAR to the mod_perl configuration. Not too hard.
And some way of making sure all your applications dependencies are satisfied. Probably very difficult with a hosted service.
Hmm, how about fully configuring boxes as application specific webservers and shipping the entire package to your customers? Probably not a viable option.
Or maybe your customer will just use the hosted services freely supplied shopping cart application.
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