My guess is the first thing you could try is find a junior member of the translation and sales departments and ask them for some time. If they can join your team for alpha and beta testing then you will be far ahead. Finally, you can offer customers that get involved a chance to help direct development and add their own feedback to make sure it is something they want. This may be of value to them enough to spend the time to help you, but you will have to be sure to document everything you get them to tell you and make sure future development and testing is handling those issues.
Finally I could make a couple concrete suggestions. Make sure there is a form for writing up bugs, testing issues, whatever you call them. If you see something that can't be easily reproduced at least try to get it well documented. If it is really a communication/responsibility problem then get everybody on the team in a room with a terminal (and projector if you can), and go through it with them. They won't agree with you on useability issues probably but will jump out of their seats if you show a subtle bug. also, you should get the testers into a room under your control, provide them with instructions on how to test and write up reports, and even sit with them (or videotape them) if you must. the scary thing about no feedback is that it probably means nobody will use the system, and/or there is a major design (could be just graphic design!) problem which makes it confusing to use. if you find people who are honest and helpful they may even say "well we wouldn't ever really use this", or some such thing. maybe not to your face but.. so i'd advise you to press for feedback to you and try to get the bad news as soon as you can. it may also be an organizational problem, i can say for sure that one ad agency i audited had according to the ceo spent 3 million bucks on systems that were seldom used. some systems were badly managed in other countries, or dead due to lack of an organizational structure to run it frequently and ensure involvement. but some systems were indeed used by people, though management did not know this. When you get people to pass around a report form, or you get people in a division meeting, generally they don't respond significantly (though this can be cultural I guess). So if you can make a more casual, interesting atmosphere by say asking people directly to help you out on a little problem, it may provide more feedback than you are getting now.
Anyway these are just my input on where you can go from here. I don't think it sounds like you are really ready to go full beta with customers. Probably you need to first get the developers all to sit at the same table and take responsibility for your uneasiness with the project, then form an alpha testing group, and do periodic testing until you get to beta which you do first in-house. One system I know that works very well was developed by a computer manufacturer to work with their ad agency, and both sides were involved which ensured it answered real needs well. If you can create that plus a responsive development team it might save the day.
In reply to Re: A coders work is only half of the game
by mattr
in thread A coders work is only half of the game
by PetaMem
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