You can loose a U.S. copyright if you don't "adequately" protect it, so their future ownership can be weakened every time they say "sure no problem".
No, you're confusing copyright with trademark. Trademark "cease-and-desist" is an essential part of the game, even if you wanna be a nice guy/gal/company. Copyright, on the other hand, requires no such demonstration of ongoing enforcement. You can ignore 99 violations, and on the 100th one, get real nasty, and it's no problem.

-- Randal L. Schwartz, Perl hacker
Be sure to read my standard disclaimer if this is a reply.

In reply to Re^4: What qualifies as copyrighted material? by merlyn
in thread What qualifies as copyrighted material? by rodion

Title:
Use:  <p> text here (a paragraph) </p>
and:  <code> code here </code>
to format your post, it's "PerlMonks-approved HTML":


  • Posts are HTML formatted. Put <p> </p> tags around your paragraphs. Put <code> </code> tags around your code and data!
  • Titles consisting of a single word are discouraged, and in most cases are disallowed outright.
  • Read Where should I post X? if you're not absolutely sure you're posting in the right place.
  • Please read these before you post! —
  • Posts may use any of the Perl Monks Approved HTML tags:
    a, abbr, b, big, blockquote, br, caption, center, col, colgroup, dd, del, details, div, dl, dt, em, font, h1, h2, h3, h4, h5, h6, hr, i, ins, li, ol, p, pre, readmore, small, span, spoiler, strike, strong, sub, summary, sup, table, tbody, td, tfoot, th, thead, tr, tt, u, ul, wbr
  • You may need to use entities for some characters, as follows. (Exception: Within code tags, you can put the characters literally.)
            For:     Use:
    & &amp;
    < &lt;
    > &gt;
    [ &#91;
    ] &#93;
  • Link using PerlMonks shortcuts! What shortcuts can I use for linking?
  • See Writeup Formatting Tips and other pages linked from there for more info.