As someone else who has a tendency to see problems everywhere wants to fix them, it took me a long time to realize that what I see as a problem is not necessarily seen by others as a problem.

I've had to learn what the biz (loss of money) and marketing (muddling of brand) view as a problem and recast my problem in their vocabulary - and that's easier said than done. As an example, with the cosmetic changes, I would point out reduced help desk calls to the biz or product differentiation (as compared to the competition) to marketing. Now it helps if those things are true and if they're not, well than recognizing it's not really a problem is a good skill too.

I'm not always successful but I've learned to give away credit for successes and take the blame for failures - that may seem counter intuitive but it's the best way I know to ensure my voice is heard (or at least consulted).

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