Yeah, i considered using ORM, but honestly: SQL is a good language. It is well suited for what it's meant to do. I personally don't see a reason to introduce a lot of overhead on top of that only to have the benefit of writing SQL in Perl. (And the disadvantage of having to learn a completely new syntax only to express a language i already know.)
As such this is meant for people who actually like SQL for what it is and simply want to keep it seperate from their Perl.