You can do it by amending your postamble slightly and adding sakila to the all target which is what is run when you simply type make: 

postamble <<EOPOST;

all :: sakila

sakila:
    ./etc/install_sakila.pl
EOPOST

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In reply to Re: custom behavior with Module::Install/MakeMaker during standard CPAN install sequence by bingos
in thread custom behavior with Module::Install/MakeMaker during standard CPAN install sequence by metaperl

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