You're double encoding it as utf8. Here's a working snippet to play with- 

use warnings;
use strict;
use HTML::TreeBuilder;
use WWW::Mechanize;
use Encode;

my $mech = WWW::Mechanize->new( agent => "iEatYourFaceBot/666" );
$mech->get("http://www.businesswire.com/portal/site/qsr/permalink/?ndm
+ViewId=news_view&newsId=20100622005402");

my $html = HTML::TreeBuilder->new_from_content($mech->content);

my $title = $html->look_down( sub{ $_[0]->tag() eq 'title' } );

print encode_utf8($title->as_text), $/;

__DATA__
yields: Chicagoland and Northwest Indiana McDonald’s® Offer a Free Tas
+te of McCafé at the Taste of Chicago

[download]

In reply to Re: Parsing UTF-8 HTML w/ HTML::Parser by Your Mother
in thread Parsing UTF-8 HTML w/ HTML::Parser by Purdy

Title:
Use:  <p> text here (a paragraph) </p>
and:  <code> code here </code>
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