You know, I now realize why I hate surfing the web for technical information nowadays: advertisements are ruining our brains.

Tim Berner's Lee said recently: How do we build the web so that every now and then it introduces us to people who are not friends of friends ...

I say something similar -- how do we change the web so that we can separate actual content from advertisements?

Consider the following Google search: http://www.google.com/search?q=windows+azure+sharpdevelop. The top links returned actually have nothing whatsoever to do with Microsoft's cloud computing platform, dubbed Azure. Instead, there is a link at the bottom of each page with 'Windows Azure' and the remainder of the page is relevant to the 'SharpDevelop' part. In essence, the page contains both keywords but they have nothing to do with eachother in the body.

This is worse than forcing people to watch commercials that have been stored along with a TV program on DVR. At least in that instance you are able to see the program you want. In this case the search results bait you with information and then hand you waste material.

What we appear to need are tools and standards to help ourselves cut through clutter and get to the information we need without wasting time. I propose we start thinking a bit outside of the box and take a look at implemeting new web standards and communication protocols and build Perl tools around them.

Celebrate Intellectual Diversity

In reply to The Web is Set Up All Wrong by InfiniteSilence

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