I'm guessing some of our non-US friends have not seen the TV commercial

I'm guessing that might not be limited only to non-US friends. I live in Ohio, and I haven't seen a TV commercial in years. TV is too boring to be worth my time. (Now, if you'll excuse me, I'm in the middle of a Bruce Schneier book and am also still in the process of digesting A12 and someday intend to get back to that Hofstadter book I've almost finished, and I really ought to upload an update to my module one of these days...)