$name is within ' ' single quotes.. so it will not be expanded..

You might have to resort to something as neanderthal as:

$message1 = '
   part 1 of html code block
';
print $message1;
print "$name";

$message2 = '
   part 2 of html code block
';
print $message2;
[download]

You could also use stuff from the CGI module to construct html, but you might need more specific than it can give you.