SVG is certainly a fantastic standard for dynamic map display. However, it suffers from very poor browser support. Also, it is a very little used standard so you may have difficulty finding experts that have knowledge of using it. If you want a shape file to svg converter there is one written in Perl at http://www.carto.net/papers/svg/utils/shp2svg/.
A solution that I am developing at the moment for a similar problem is to color shockwave flash maps at runtime. Flash is difficult to use for cartography, but the results are fast loading and have much better browser compatibility.
Do you have any examples of the data you wish to map?
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