Yeah, I hear a lot of people who are tired of the this "big city thing" and want to move to small towns. But if you go to small towns, their complaint is that there isn't much to do - and in many countries this leads to people (specially young people) moving to cities, or, if possible, people commuting into the city, turning small towns into "sleeping towns". This leads to shops and other services in small towns closing, or, if shopkeepers retire, not being replaced.

Which leads to the conclusion that people are never satisfied.